In The Premium Shift, you’ll learn how to build and sell high-ticket offers that align with your deepest value—and call in the kind of clients who are ready to rise.
This is not just another business book. It’s a step-by-step transformation tool for entrepreneurs who are ready to scale without selling out.
Inside, you’ll discover how to:
✅ Reposition yourself as a premium authority without faking it or inflating your credentials
✅ Package your offer for outcomes, not just deliverables
✅ Price with confidence and integrity—even if you’ve been undercharging for years
✅ Design transformational client experiences that lead to retention and referrals
✅ Craft magnetic messaging that resonates with high-level buyers
✅ Lead enrollment conversations that feel like service, not sales
✅ Create systems and teams that support sustainable growth
✅ Use data and delivery to drive long-term client value and freedom
Whether you’re a coach, consultant, course creator, or done-for-you expert, The Premium Shift will show you how to claim your space, refine your brilliance, and sell offers that reflect the true depth of your impact.
What makes this book different?
Unlike surface-level “charge more” advice, The Premium Shift combines premium pricing psychology, emotional positioning, and business model strategy with powerful mindset shifts. You won’t just know how to increase your prices—you’ll believe it’s your responsibility to do so.
This book is grounded in:
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Real-life case studies of entrepreneurs who 5x’d their income after pivoting to premium
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A 21-Day Mindset Challenge to rewire your thinking for success
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A Companion Workbook and Client Journey Templates so you can take immediate action
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A Skill Builder Resource Guide to support you with tools, platforms, and experts when you need help along the way
Who this book is for:
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✅ You’ve been selling low-to-mid ticket services, courses, or retainers—and you're ready to elevate your offer without working more
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✅ You’re amazing at what you do, but you’ve struggled to confidently charge what it’s worth
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✅ You feel stuck in the “launch hustle” or constant client churn
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✅ You want a business model built on depth, simplicity, and scale—not just volume
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✅ You’re looking for a proven roadmap to upgrade your offer, messaging, delivery, and mindset
What readers are saying:
“This book gave me the permission I didn’t know I needed to stop settling and start leading.”
“Finally—a high-ticket book that doesn’t just talk about pricing, but shows you how to deliver world-class value.”
“The Premium Shift helped me rebuild my entire business from the inside out—and it actually works.”
The Power of Story-Telling ~
Once upon a time...(whoa, wrong story, it's not bedtime yet) Sorry bout that,
First, I must say, I like...well love stories, especially those that have a meaning I can relate to. So let's begin.
It was a stormy night and we were driving home from a long trip. The weather was humid, and visibility was almost nadda, yet we were determined to drive the last 45 minutes to make it home safely,
Then the lightning started hitting the skies, it was elegant yet frightening. The sky lit up like a white and bright purple background. Yeah we stopped because our radio announced a tornado in the area.
It seemed so unreal, I wish I had my camera out, because the lightning was going off every minute or two as the winds were gushing violently.
I have been in many storms, but nothing compared to the lights changing colors in the sky, and I have seen the devastation of what hurricanes can do, My youngest brother was thrown around a trailer when he was like 10 years old. Yeah that was bad he has an enlarged forehead...but let's get back to the tornado.
As we drove in town the alerts were going off and the radio said to seek cover, preferably somewhere safe. As we got in town, my husband said there is a underground shelter in his job where he worked at. So we pulled over and made a mad dash to get inside the building. You could hear garbage cans being blown around as the glass on the windows shook.
To be honest it was the prettiest and one of the most horrific sites I have seen. The sky was lit up and the wind was knocking down trees and wires were being severed.
To be honest it felt like God was warning us, for what, I don't know, but it was electrifying and scary as heck.
To be honest, I don't remember if it was classified as an F-3 or F-4, it was the most beautiful and horrific site I have ever seen. The sky was orange and purple with lightening throughout.
The point I wanted to make besides being scared out of my gourd...(to put it politely)...is that we envision our own stories about life, whether we are care-givers, the strong silent type, or whatever behaviors we portray, usually comer from our childhood memories and trauma.
"that which doesn't kill us makes us stronger" is attributed to Friedrich Nietzsche. It's the English translation of his German aphorism, "Was mich nicht umbringt, macht mich stärker," which appears in his 1888 book, Twilight of the Idols. The phrase suggests that adversity, challenges, and setbacks, while potentially painful or difficult, can lead to personal growth and resilience if one survives them.
So the moral of our story is to take cover when a tornado hits. Well, that is also a good idea, but truly the point I am trying to get across, is that we all experience trauma, it is how it shapes us that defines who we are and why we act the way we do.
The truth is we can change our beliefs, especially if they are limiting our potential.
Like I started this conversation, I like reading and learning, it is my way of adapting and changing my mindset.
Not to mention having an Author in the family who preaches it, almost daily, it is hard not to change. :) So learn who you are and adapt if necessary.
Prayers,
Mandie
PS Curtis is an fantastic man, as well as an awesome story teller...don't tell him I said that, some days his head is already too big...LOL... just kidding
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